Blog & Journal


Best Tools to Maximize B2B Sales

esther.diaz June 28, 2018

B2B sales is a long and complicated cycle that can go on for days, weeks, or years depending on your service or product. In order to succeed, some people use sales automation and we suggest that you do, too.

These tools are not only beneficial to your business; they are actually necessary. With proper use, they will allow you to generate more quality prospects and close more deals in less time.

But since there are a number of tools available everywhere, you’re going to find it hard to choose which ones are the best for your business. That said, we have compiled a list of the best B2B tools that every sales team should use:


Growbots is an all-in-one outbound sales machine that is powered by a smart and sophisticated artificial intelligence (AI).

Its main function is to analyze users’ data and generate prospective leads for your business. It will search a vast database filled with millions of decision-makers just to find the ideal targets for you. The best part is that it is able to learn as it does. So the longer you use it, the more insights it gains and the better results it gives.

Growbots does more than just generate leads, it also sends out emails to create new sales opportunities. And just to prove how smart it is, it can reschedule an email if your target has an out-of-office reply.

As of the moment, Growbots has a bounce rate of less than 10% – a solid proof of its efficiency.

Interested to know what happens to your sales and marketing materials? To your pitch decks, white papers, and other sales collateral? Then try using!

This is an exceptional tool that will allow you to track the documents you have sent to your leads. will let you know which of your leads have opened the document, what pages they are reading, and who they forward it to. It seems a bit scary especially when you imagine yourself in the other end, but it is an incredibly useful tool.

With you’ll know which of your leads are engaging with your material and which need a small, subtle nudge.


Unomy is a tool that will allow you to build better relationships and improve client retention and loyalty more efficiently. It helps you find highly targeted B2B contacts and build your outreach lists.

You will also be provided with various filter parameters like location, industry, funding, and revenue, so you can accurately reach individual contacts within organizations. It may even reveal your contact’s personal social media accounts, which you can use for the benefit of your business.

If you want, you can integrate it with your CRM systems so you can get valuable real-time information regarding any of your business contacts.


If your lead generation forms are failing to convert, then you may want to consider using Leadfeeder. This lead generation tool allows you to find out who your website visitors are and they won’t have to fill out any of your forms for Leadfeeder to track them.

It does this by connecting to your Google Analytics account and using your visitors’ IP addresses to identify which company they belong to. Furthermore, it can provide additional information on your targets using LinkedIn data.

Through this, you will be able to stay connected to your website visitors and reach out to them if need be.

Like an actual living hunter, will hunt down any professional email address that matters to your business which will allow you to connect with right organizations and people.

It’s also quite simple to use. All you have to do is type in the domain name of the company and it will instantly give you all publicly available email addresses under that name. Additional details like title, name, phone number, and social media profiles may also appear along with the email address that you need.

With this, your sales team won’t have to scour the entire web just to find that one contact detail they need and making contact with their target customers will be so much easier.

Key Takeaway

Sales automation tools are beneficial to all businesses that delve in B2B sales, but they can also be detrimental. Use too much and you end up removing the human touch from your sales process which is often the one thing people look for. Use too little and you won’t be able to reap all the benefits.

A proper balance needs to be maintained when using sales automation tools like the ones listed above, and you can only achieve this if you have enough grasp of your sales process. What this means is you know what can be automated for efficiency and what needs to stay the same. Once you’ve done this, you’ll be well on your way to increasing productivity and overall company revenue!

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