Every business process in every organization starts with searching and the quality of search highly affects the strategy of a business entity. The SEO or Search Engine Optimization is a process which helps in ensuring the quality and quantity of information. The concept of search is generally interpreted as a list of sources which can present us the required information in a single search made on Google. However, the concept of SEO aims at gathering the visitors to a website and it is not an easy task. A website can only gather a better audience if it aims at delivering the relevant content and products to the users.
A good SEO mainly works on three major components which can be listed as:
The traffic quality component aims at bringing authenticity to the search results delivering best quality information to the users. A small business industry or an organization can focus on the idea of quality which means “giving what is demanded”. This process helps in gaining trust of the users on the organization that they genuinely understand the needs of the people who are associated with the website use.
Traffic quantity represents the people who are using the website and the information presented on it in the most productive manner. For example, some small-scale business firm develops some kind of electronic household appliances. Then, the traffic quantity can be considered as positive only if the right people like the vendors, or the people who want to buy the products are taking benefits of website and its content.
The organic traffic is the third important component which means the traffic that does not need any extra expenditures on the promotion of the website through advertisements.
The most important part of the SEO is the letter ‘O’ which means optimization because it is aimed at the users of the website. a good example of optimization can be delivering the instant and accurate results to the search made by the people on the website. The convenience provided to the users of the website is the only aim of the optimization and it also helps in building better trust and relationships with the customers of a small business organization.
The process of SEO involves various important focus areas which are necessary to be worked in order to get the maximum relevance for the business improvement and customer services. These can be identified as:
Keyword analysis i.e. analyzing the keywords used for maximum searches.
Website content which must be easy to understand and explore.
Website code which is selection of right algorithm that can offer maximum result speed and accuracy.
Backlink building which can help in including more content to website which can solve the user purpose.
Visitor tracking i.e. to check the quality of the visitors or traffic.
Result analysis which aims at overall analysis of the results checking the accuracy, speed, quality and quantity of traffic.
Working on all the components and the above-mentioned parts of process a good and stable SEO can be implemented to increase the website usability and increase business value for the small scale industry.