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5 Untold Benefits of Conducting a SWOT Analysis

refon730 September 16, 2021

A SWOT analysis is cost-effective and therefore every person who has an understanding of his business can conduct this analysis.A well-prepared SWOT analysis like the Harley Davidson SWOT analysis addresses the difficult situations and finds some authentic ways to fix those complexities.


It holds multiple advantages such as:

  1. It gives a visual overview of your organization

A customized SWOT analysis is presented as a 2*2 framework with four quadrants. Every single quadrant showcases the Strengths, Weaknesses, Opportunities, and Threats.

Accordingly, this collected information presents a summary of your business and its planning process.

All the necessary details written in the quadrants may not be equally valuable but the four areas of SWOT analysis placed side by side will allow you to come up with some strategic plans.

  1. Anyone can conduct this analysis

This major advantage of SWOT analysis is overlooked. Where other tools require some skills to conduct, any person with some understanding of the business can conduct this analysis.

During the brainstorming session, you can come up with many ideas related to the improvement of your business.

  1. It is a versatile tool

Either you want to analyze your entire business or a part of it, a SWOT analysis is equally effective for both of these. 

Additionally, you can also conduct a personal analysis where you can pen down the strengths, weaknesses, opportunities, and threats as per your future. 

  1. It offers you an insight

A SWOT analysis provides you with an important insight. It allows you to determine the elements of the business and how every component is doing.

Furthermore, you can also come to know how efficient this element is. 

So, you can make changes and transform your organization because change is an effective way to achieve success.

  1. It generates new ideas

Good SWOT analysis facilitates the strategy session by creating advanced ideas for the entire team to discuss. Hence, you can help your employees to share their perspectives on the state of your business.

In this way, you can build an impressive strategy with innovative ideas in order to achieve your business goals.

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