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What Is The Domain Authority?

omtlahore November 24, 2022

When you started in natural referencing, you probably heard about the authority of your site. The authority of a site is cardinal in SEO because it is a way of knowing if it has a chance of being well positioned on the SERPs. Even a constantly improving site will have little hope of appearing on the first… Continue Reading »

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What is content shock?

omtlahore September 21, 2021

In the digital market, companies create as much content as possible to attract and convince consumers. The boom in available publications each year accelerates the effects of content shock, a real thorn in the side of advertisers. Faced with consumer weariness, it becomes necessary to adopt a new strategy in the development and distribution of content. Content… Continue Reading »

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Smart Goals: 10 Examples of SMART Marketing Goals

omtlahore September 20, 2021

The design of a marketing strategy must meet certain requirements. The mistake is to think that your digital strategy can do without clear objectives. However, setting these objectives requires a concrete and effective method. This is what the SMART marketing objectives allow. They allow the development and success of a company to be programmed. In B2B web marketing, the definition of SMART objectives provides an idea of ​​the effectiveness… Continue Reading »

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Content marketing: what content according to the buyer journey?

omtlahore September 17, 2021

The buyer journey corresponds to his purchasing cycle, that is to say his entire journey from the awareness of a need or a problem, to the acquisition or purchase of a solution that meets to his need. As part of a content marketing agency, the goal of any business is to advance its buyer personas throughout… Continue Reading »

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