Real Estate Marketing Strategy The real estate market faces unique challenges. Compared to other sectors, time is tight, highly localized, highly competitive and a very attractive product. Consumers in India conduct a comprehensive online search before buying a high-value product such as a home.
According to a study by Assocham, in India, real estate companies spend nearly Rs. Rs 200 million per year in marketing and advertising, 25% -30% of these expenses are spent directly on digital marketing. This demonstrates the importance and effectiveness of digital marketing for real estate. Digital real estate marketing plays a key role in providing buyers with personal experiences. The focus should now be on getting conversions from these potential customers and increasing sales.
Online Presence For Real Estate Marketing.
Strong online presence is an important component of your marketing strategy, regardless of the size of your business or industry. Online presence is important for external marketing because it enhances what it offers to your brand and target market.
Why online presence?
In the digital age, it is absolutely essential for your company to have an online presence. Whether it’s a website, an eCommerce platform, a social media page, or a combination of all three, online presence will benefit greatly. Although your company is not online, customers and prospects expect to see you online. If they don’t see you there, you may lose the opportunity to develop your customer base and get information about your business. this is one of most important Real Estate Marketing Strategy
What Are the benefits of online presence?
- Help your customers to find you
“71% of Business-to-Business (B2B) researchers start their research with a generic search.”
- Reach more people
“B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.”
- Build a stronger brand
“Potential B2B buyers who feel a ‘high brand connection’ are 60% more likely to consider, purchase and even pay a premium than ‘low brand connection’ competitors.”
- Increase your credibility
“81% of shoppers conduct online research before making big purchases.”
- Reputation management
“86% of people would pay more for services from a company with higher ratings and reviews”
- Cost efficient marketing
“Three-quarters of companies agree that email offers ‘excellent’ to ‘good’ ROI.”
Website for Real Estate Marketing: –
For real estate, a website can serve two purposes: a virtual office offering the latest builder projects or a virtual marketplace for home seekers to explore purchasing options. Many tools and optimization techniques must be applied to do this. Your business needs a website. Regardless of your business or profession, a website can create a business, promote harmony between customers and recipients, and deliver powerful marketing messages – whether your business is small, large, connected, consistent, or completely new. If didn’t have website then you must Develop website this is one of most important Real Estate Marketing Strategy
What Are the benefits Website:-
- Wider Demographic Reach
- Business Credibility
- Consumer Convenience
- Increased Sales
- Competitive Opportunity
- Build Customer Base
- Targeted Marketing
Search Engine Marketing for Real Estate Marketing
Search engine marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive market. With millions of companies all competing for the same eyeballs, online advertising has never been so important, and search engine marketing is the most effective way to promote your products and grow your business.
What Are the benefits Search Engine Marketing
- Increase brand awareness and equity in the product brand.
- Increase Visibility – Increase website traffic.
- Advertise to an audience already interested in you.
- Increase in target leads.
- Target your ads based on languages and locations.
- Competitive Advantage – Marketers can enable users to choose their product from their competitors.
- Greater ROI — Compared to other advertising media, paid search strategies are more efficient.
Connect Emotionally (Storytelling for Real Estate Marketing)
Emotional branding for real Estate – through storytelling – is an advanced marketing strategy that can help both sales and repeat customers. Stories have always been a major part of advertising to sell products; but in recent years, it has consistently replaced direct marketing. this is one of most important Real Estate Marketing Strategy
What Are the benefits of Storytelling
- Click Through Rates
- User Engagement
- Social Shares
- Viral Branding
Hire a Real estate Photographer for Real Estate Marketing
Photos are always important when it comes to real estate. However, many homeowners and owners do not understand the importance of this uniqueness when it comes to online marketing for a home or apartment. The truth is that people will judge a book by its cover, especially when browsing hundreds or thousands of lists.
What you want is something that will be attractive and attract the attention of someone who goes through countless lists in their field. With things like wide-angle lenses and fine (but not basic) editing in Photoshop, they should be delivered instead of quality according to professional standards.
benefits of Real estate Photography
- Generate leads
- Sell More Consistently
- Attract New Clients
- Impress Current Clients
Make a walk-through video for Real Estate Marketing
Although not as overwhelming as the Matterport 3D survey, videos offer a deeper insight into how the house is represented realistically. This doesn’t have to be a professional video in which you spend thousands of dollars. It can be just something you pick up on a high-quality smartphone or even your own drone.
This real estate marketing strategy will give a better sense to the potential buyer to allow him to understand what space really looks like. You can also brag about a drone video by hiring someone or simply buying one and doing it yourself. This is a great way to save some money if you plan on doing a large volume of these videos. this is one of most important Real Estate Marketing Strategy
benefits of Real estate Videography
- 51% of marketing professionals worldwide name video as the type of content with the best ROI.
- Marketers who use video grow revenue 49% faster than non-video users.
- Social video generates 1,200% more shares than text and images combined.
- 64% of consumers make a purchase after watching branded social videos.
- Video on a landing page can increase conversions by 80% or more.
Create a popular blog for Real Estate Marketing
You can choose to start a blog in real estate to try to build a platform or audience over time and pay huge amounts of money. Not overnight. For a long time. However, if you are working in real estate, you should start blogging right away. The more time passes indiscriminately, the greater the number of times.
Create a useful blog about real estate and frequent posts there. Distribute large amounts of value on a regular basis and refer readers. Plan on mortgage rates, house prices, or anything else you may find useful. Merge your videos and other media and start sharing everywhere. This is the best way to build an audience to bring real estate to market.
benefits of blog for
- Get More Traffic to Your Site with Blogging for Real Estate
- More Visibility in Search Results with Blogging for Real Estate
- More Engagement on Social Media
- Shows Your Expertise through Blogging for Real Estate
- Generates Real Estate Leads
Install Google Analytics
It is clear that analytics is involved in real estate marketing. If you don’t have analytics installed on your website, you are already releasing your foot. Set up Google Analytics so that you can track all kinds of metrics related to your content and website visitors over time.
This is a great way to understand whether your efforts are already working for you. How good are your posts? How many people visit your site? Have you set goals? What is the average session rate? What about the bounce rate or exit rate? This may sound misleading, but as you know about analytics, it all makes sense and they come together.
- It is completely free of charge.
- Able to find out how your visitors locate your website.
- Able to identify which pages and links your visitors click the most.
- Visitor segmentation.
- Able to fine tune your website.