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Do You Need an Email List for Small Business Success?

b2bemaildatabase October 23, 2021

Does Your local business need a UK business email list? If you want to poll a group of online business owners about what they would do differently going back and restarting their businesses, a perfect answer would be “I wish I had started my business email list as earlier as possible.” I have heard it again and again.

It does not matter if you are a blogger, product seller, podcaster, or restaurant business. Your email list is a critical thing for long-term success. Let’s look forward to why an email list is not optional for your online or offline business.

Own your Small Business Email List

Social media is one of the important things that happen to business marketing in the last decade or so. There is one serious disadvantage to relying on social media as a source of traffic and revenue. If you have a strong following and lots of likes, fans, or followers, then also you may not reach your audience when posting new content.

Facebook, Instagram, Twitter, Linked In, Pinterest, and more social media platforms used to give you that for free, but these days you have to pay to reach your fans on social media platforms.

Facebook could eliminate fan pages One day. It would be bad business for them, but probably worse.

Email does not have the same drawbacks. If you send an email to the subscriber, it should land in their inbox very quickly if you have everything configured correctly. You can use a 3rd party email service to manage your list and maximize email delivery rates, but often you are not able to reach your customers directly without some form of email list however you decide to maintain it.

You can Reach your Customers Directly

Putting a third party in between you and your customers is not a good idea overall. You are able to reach a large percentage of your audience with a Fb post. Not the case any longer.

Facebook organic reach is a steady decline, and new changes to the news feed might make it even worse. You are not able to count on Google search traffic, as many sites learned from the Panda and Penguin updates. You can rely on messaging methods with direct reach to your audience.

The one and only thing standing in the way of your email list reaching your customers is lousy delivery (sending from a Gmail or personal email account is a quick way to the spam bin) or a customer merely ignoring your messages. As long as you have a good address and a good email system in place, you can reach your customers with more than 80% accuracy.

Have not to Pay a 3rd Party to Share a Message

Like social media, you have some of the different payment methods to reach your audience. Advertising on newspapers, radio, TV, etc can be an effective method of building brand recognition, loyalty, and sales. Reaching your fans without spending money on advertising is one of the best ways. You know that when someone joins your email list as a past customer or prospective one, they are more likely to buy a random Google search or social media ad.

This means an email list gives you the best return on investment of any form of customer communication and advertising. A very low cost and a highly targeted reach should provide your business with the best results.

Customers Respond Well to Email

Email lists typically get more than 20% open rates and just 5% CTR (click-through rates) when managed well. If 1% of your list purchases an email, that could be valuable to your business. As an older, well seasoned, and high-trust email list can generate a lot of sales from one click of the send button.

There is no other marketing method that gives you that kind of result. If more than 20% of magazine readers responded to a print advertisement! But mostly they do not. However, you are able to get about more than 20% to open an email you send out. That is huge for sales and building brand trust.

Use Email List to Build Customer Relationships Strong

With the right use of email, you can build customer loyalty that leads to lots of sales in the future. But you know you would not get great email list results if you don’t have the email list in place. You don’t regret ignoring email down the road.

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