How Papa Johns Is Performing After the Re-Branding
harrry December 20, 2021If you’re a Papa Johns fan, you may have been wondering what would happen to the well-known pizza company after it rebranded. There is no question that rebranding was necessary after the controversy surrounding the company’s previous CEO and founder, John Schnatter. Rob Lynch, the new CEO of Papa Johns (as of 2019), inherited a bit of a mess but jumped right into re-branding the company to boost its popularity once again.
As part of the rebranding process, Lynch (who also happens to be the former president of Arby’s), decided to tackle the company’s problems head-on and turn over a new leaf. Soon after Lynch became Papa Johns CEO, shares of the embattled pizza company rose nearly 7%. But how is Papa Johns performing now, after the re-branding has had a chance to set in? Here’s what you should know about the renowned pizza company’s recent and continuing success.
Things Are on the Come Up for the New Papa Johns!
Things are looking up for the new and improved Papa Johns. The company made a great move by signing on Shaquille O’Neal as an ambassador for the brand. O’Neal has a huge following and has helped the company achieve greater relevance around the world. As Lynch optimistically stated, “There’s an unbelievable opportunity for Papa John’s to be better than it’s ever been.”
As part of O’Neal’s signing arrangement, Papa Johns Management released a new pizza called the Shaq-A-Roni. This pizza is bigger and better than traditional pepperoni pizzas. The extra-large pizza uses Papa John’s signature fresh pizza dough, topped with extra pepperoni and extra cheese for a delectable, melt-in-your-mouth pizza experience.
Other Papa Johns improvements include an intense focus on delivery and mobile pickup. There is a growing number of customers who want their pizza delivered, hot and ready, to their doors. Still others want to drive to their nearest Papa Johns location and have their pizza delivered right to their car so they don’t have to walk inside.
Improvements in these areas are part of the Papa Johns rebranding efforts and are intended to make the customer order and delivery experience as convenient and stress-free as possible. In the past 12 months, Papa Johns sales have increased, thanks in part to the Shaq Papa Johns partnership, improved customer service, and better delivery and mobile pickup options.
What Does the Future Hold?
Papa Johns plans to continue focusing on growing its digital offerings and loyalty programs. Lynch promises that the successful pizza company plans to continue outperforming itself going forward. Investors and pizza lovers alike can have full confidence in the pizza’s continued success as it makes the most of its forward momentum. With Lynch’s impressive experience at Arby’s and other well-known brands, there is a lot of excitement about the direction Papa Johns is heading.
Of course, the key to Papa John’s future success is its focus on the future. Though the company has faced a lot of challenges in the past and is still overcoming some of them, Lynch is solely focused on how to make the company’s future as successful and bright as possible.
