Blog & Journal


How to Set Business Goals

Fayaz wassan April 29, 2017

Every business needs to have goals to keep moving forward and maintain or improve their level of success. As a business owner, it is your duty to set and implement certain long and short-term objectives that are to be pursued to keep the business running efficiently.

If you’re a budding entrepreneur and have never created the business plan, do not worry because the process is relatively straightforward. No, you don’t need endless amounts of paperwork; just a clear vision and desire to achieve will do the job just fine.

4 steps to set measurable business goals

  1. Think about what you want to achieve

The process of goal setting begins with you considering the things you want to accomplish after a period of time of time. At this point, not every idea in your mind will be realistic nor will they actually grow your business. Just grab a piece of paper and think about where you want to be in 5 or 10 years down the line without worrying about the chances of success.

  1. List down your potential objectives

In the second step, all you have to do is list everything you’ve planned for your business onto a piece of paper. By analyzing where you currently stand and where you want to be in the future will give you some insight on what to do to accomplish these objectives. However, don’t forget your customers because your business runs for the sole purpose of serving them.

  1. Sort out your options

In this step, it’s time to make sense of your potential objectives and thoroughly analyze what makes sense and what doesn’t. This process will help you filter out the not-so-important tasks and leave you with only the targets that will aid in building up your business. Do not skip this step or else you might waste time and resources in the long run.

  1. Plan actionable steps to pursue

Once your ideas are on paper, you’ll need to prepare a series of actionable steps that will guide you towards your goal. Having plans ready and not acting upon them is as useless as having a business that doesn’t attract any customers. You must also ensure that your employees are on board with your idea or else the plan will fall flat on its face.


And that’s it! These are all the things you need to do to set realistic business goals that will truly give your business the boost it deserves. Contrary to what many people say, the process doesn’t have to be any more complicated.

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