If you’re an online business owner, then there’s a good chance that you’re paying attention to Bing SEO rankings in addition to Google search results. Unlike Google, which dominates the search engine landscape with more than 60% of all search queries in the U.S.
According to Search Engine Land, Bing and Yahoo account for only about 27%. However, Bing does have valuable competitive advantages over Google, and it may be worth your time and effort to optimize your site for both Bing and Google algorithms.
Bing is the second largest search engine in the world. In fact, it’s used by around 7% of all web searches. If you have a website that doesn’t have any traffic from Bing, you’re missing out on an opportunity for growth. The first step to optimizing your site for Bing is ensuring that your site can be found in their search results. One way of doing this is through keyword research and adding keywords that best describe your site content into the header tags and meta tags on every page of your site.
In addition, make sure that you are also setting up social media profiles and linking them back to your website so people can find it on other platforms as well. It is also important to make sure that each link on your site goes back to the homepage or landing pages, so people don’t get lost when browsing your site. Lastly, submit a sitemap with Google Webmaster Tools which will help Bing crawl more easily through your site and index it faster.
Link building refers to anything done to create backlinks (links from other websites pointing back to yours) that increases the authority and improve ranking on SERPs like Bing. These links might come in the form of press mentions, guest blogging opportunities, directory submissions, social media shares or any other linking opportunity.
However, don’t just blindly go out and buy links because this practice often leads to penalties from search engines such as Bing and Google. Instead, spend time identifying relevant sources which may be interested in linking to your site before reaching out for approval. Make sure you read their policies before sending them any proposal; many blog comment sections specifically ask for a URL to link back to because they prefer quality over quantity when it comes to linking partners.
This means you won’t see links from a company’s homepage to your site, so it’s important to reach out to the right person or department. You should also offer to reciprocate the favor and provide your own backlink. Finally, when it comes to link building, it’s vital that you keep in mind Bing’s nofollow policy. Bing states that they do not allow paid links or exchanges of links, so you shouldn’t try and game the system by buying backlinks. In fact, doing so could actually penalize your site in Bing as well as other search engines.
We have a blog post on Bing SEO, which you can find on Prisma Solution. Our blog post goes over best practices and tactics for maximizing your site’s visibility on Bing. The good news is that many of the principles for optimizing for Bing are the same as Google SEO: Keyword research and optimization, Creating high-quality content, making it easier for people to find your site, etc. It’s also worth mentioning that many search engines still rely heavily on the results from Bing, so it’s important to understand Che cos’è la SEO and how it rank pages!