Blog & Journal

Jimmy Lasalle

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THE DIFFERENCE BETWEEN KEYNOTE AND PLENARY SPEAKERS

John November 16, 2021

Meetings are as varied in purpose and organization as the speakers who take the stage at these events. They can be global, national, or regional in scope. After you’ve decided on the meeting’s objective, theme, and structure, the next step is to find and hire the best speakers for the occasion. You may wish to… Continue Reading »

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WHEN TO EMPLOY WHICH TACTIC IN A UNIFIED MARKETING FRAMEWORK

jimmylasalle October 20, 2021

Although we live in a digital age, any smart marketing strategy will include both print and digital activities. In fact, according to a poll, 85 percent of customers prefer to deal with a small business that uses professionally printed materials. Furthermore, of all the online marketing methods, direct mail marketing has the greatest conversion rates…. Continue Reading »

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