What is a Favicon, and why does it matter in SEO?speedexind November 30, 2021
A favicon is a little 1616 pixel icon that serves as your website’s identity. Its major goal is to make it easier for users to find your page when they have many tabs open. Favicons perform best as simple images or one-to-three characters of text due to their small size. Favicons are not to be confused with logos, though they are often used interchangeably. The favicon may need to be an even lower sizer or portion of a company’s original logo due to its modest size and resolution.
What is the location of the Favicon?
Favicons are small symbols that appear next to everything on your website that identifies it. Bookmarks, tabs, toolbar apps, history results, and search bars are all examples of this. Example
The significance of a favicon in SEO
Favicons are not directly responsible for your Search Engine Optimization, but they are a useful technique for increasing your search engine rating. The following are some examples of how a favicon might benefit your SEO:
Increased Site Usability:
A site’s usability is linked to its search engine ranking. So, if having a favicon next to your website title on browser tabs, bookmarks, historical archives, and other places helps a user save time, recognize, and navigate your website without difficulty, they may play a minor but significant part in SEO.
When it comes to storing and retaining a website bookmark on the browser, having a favicon appears to provide you an advantage over websites without one. Search engines, like Google, provide users with the Chrome browser, which allows them to subtract specific search ranking signals for websites that are bookmarked on the internet. If your site doesn’t have a favicon, you can miss out on getting added to a Chrome browser’s bookmarked list, and so miss out on a little but significant search ranking indicator.