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What is google tag manager (GTM)? How does it work?

Backlinks September 6, 2021

Google Tag Manager may be a free tool that permits you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to switch the code.

Here’s a really simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager. GTM becomes very handy once you have many tags to manage because all of the code is stored in one place.

A huge advantage of Tag Manager is that you simply, the marketer, can manage the code on your own. “No more developers needed”.

Let’s re-evaluate how Google Tag Manager works

There are three main parts to Google Tag Manager:

Tags: Snippets of Javascript or tracking pixels

Triggers: This tells GTM when or the way to fire a tag 

Variable: Additional information GTM may have for the tag and trigger to figure 

What are tags?

Tags are snippets of code or tracking pixels from third-party tools. These tags tell Google Tag Manager what to try to do. 

Examples of common tags within Google Tag Manager are: 

  • Google Analytics Universal tracking codewords 
  • Remarketing codewords Conversion Tracking code 
  • Heat map tracking code (Hotjar, CrazyEgg, etc…)
  • Facebook pixels

What are triggers? 

Triggers are how to fireside the tag that you simply found out. They tell Tag Manager when to try to do what you would like to try to do. Want to fireside tags on a page view, link click, or is it custom? 

What are variables?

Variables are additional information that GTM may have for your tag and trigger to figure. Here are some samples of different variables. the foremost basic sort of constant variable that you simply can create in GTM is that the Google Analytics UA number (the tracking ID number). 

Those are the very basic elements of GTM that you simply will get to know to start out managing tags on your own. 

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