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Why Candy Crush Saga Is a Social Media Marketing Genius

jessicajack September 22, 2021

The yummy candy game is too tempting to resist when our brains need a little break from our daily marketing routine. But on looking closer, we realized that good marketing, and good social media marketing, is really everywhere a successful business is found. Candy Crush and its developer, King, by extension, are no different. If anything, a closer look at why people of all ages, nationalities, and tech levels are so consumed by this easy game that, let’s be honest, it seems that another version of the classic Bejeweled reveals this simple fact: the Candy Crush saga is a true genius of social media marketing. And this is why:

Why do we keep playing
First, there are a few reasons to consider why we continue to play this game so hard for almost a year after its release in November 2012, when so many other games peak long before then. Thinkgaming data estimates that there are 8.8 million active users who play Candy Crush every day, generating over an estimated $ 858,000 in revenue, every day! That’s a lot of money for an app that you can download for free. And what is more? An estimated 77,776 players install the game on a daily basis. Let’s consider five big reasons why Candy Crush is still the highest grossing app.

In-App Purchases: Candy Crush Saga is considered a “freemium” app because, although it is free to download, a player can easily spend small amounts of money quickly to purchase power-ups or lives to advance the game. Players are estimated to spend an average of $ 2.84 a day on in-app purchases.
Simple Gameplay: Candy Crush, simply put, is a spawn of the classic Bejeweled. The objective of the game is simple enough that anyone can get started and start playing. There aren’t tons of rules or features to learn, which means the game is fast and continuous too.
Forced Pauses – One of the cool rules that the developers put into Candy Crush is that once you run out of lives, you have to wait for your lives to recharge, which means you have to wait to play. Unlike other very popular games with all the features mentioned above, like Temple Run, for example, players can quickly burn out and get bored after playing for hours. Keeping players waiting means they come back excited and eager for more.
Endless Milestones – With almost every new update, King has added hundreds of new levels to Candy Crush, so there are now 500 levels to play, which means there is always the satisfaction of reaching the next milestone. Again, games like Temple Run have players only surpassing their own scores, which can get boring and repetitive. Another incredibly popular game that most will remember, Angry Birds, made players pay for levels after a certain level. Candy Crush offers a happy solution to both gaming fads.
Cross-platform functionality: Today people want to take everything with them without limitations how many levels in candy crush. Candy Crush lets you know your progress whether you are playing on your phone, computer or tablet, and is available for iOS and Android users. There are no restrictions here!
The Social Media Marketing Element
Now, here is the trick that really seems to bring the success of Candy Crush home: the strategic use of social media in your game. This is an incredibly important tool that King has integrated all over the place that seems to have really increased the numbers of downloads, active users and even revenue, and kept them on the rise over the last year. We’ll see.

Facebook Integration – We all love the convenience, and King knew it, that’s why they let you start playing by logging in through Facebook. And once you do, you will be able to see all your friends who are also playing and where they are on the level map. Also, you can check their scores, so the fun of beating levels becomes more exciting when you start beating your friends.
Life Saving Friends: When you’ve spent all your lives playing that level you just can’t beat, you can spend the money buying those lives and boosters (and some people obviously do it with those numbers), wait. 30 minutes, or you can have your friends give you an extra life. This requires the active participation of your friends. But if you depend on them, they also depend on you and you now have a well-integrated dependency cycle that is tied to the use of social media.
Friends in High Places: Probably the smartest feature of

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