Blog & Journal


Why Explainer Videos are Effective for Business – Where Numbers Speak for Themselves

John Miller March 15, 2017

You’ve worked hard to build your business. But if you’re looking to grow you may be contemplating some different strategies for how to do it. Look no further – one of the most effective ways for your business to capture new customers is to make the investment in video animation services that will help you produce explainer videos that spotlight your business, products, and services.

No doubt about it, the video is a trendy and popular tool for business. And any of the video animation services you consult will be happy to promise you that if you utilize their services, you’ll experience an uptick in sales and market share.

But are there numbers that go beyond the hype and the trendiness of videos? Numbers that demonstrate that there are tangible and concrete benefits to utilizing explainer videos to promote your business and your brand.

Explainer videos will improve your search engine rankings

In this information age, search rankings are one of the key metrics of a business’s success. High rankings can help drive traffic to your site, and give you the opportunity to engage with, and hopefully close, customers. There are many factors that go into how popular search engines like Google determine search rankings, and key among them is the level of engagement of visitors to your site.

One of the key metrics utilized to determine engagement is how much time visitors spend on your site. One of the best ways to keep eyeballs on your home page is to feature a dynamic and entertaining explainer video front and center. Video animation services that specialize in creating explainer videos will work with you to craft an explainer video that captures the essence of your business so that you can reap this benefit. It’s worth the investment – claims that you’re 53 times more likely to appear on the first page of Google search results if your home page has a video!

Explainer videos can help you increase your conversion rates

As a businessman, you know that attracting customers is only the first step. You need to turn your virtual window shoppers into paying customers. Explainer videos have a track record in doing just that. By working with video animation services by video caddy to spotlight key products and your business philosophy, you can create a dynamic synergy between attracting and converting customers.

So how effective can an explainer video be in increasing conversion rates? A recent article on looked at several case studies and concluded explainer videos could provide as much as a 20% boost in conversion. Don’t leave that money on the table!


Explain yourself and your products with video

These are times of change in our marketplaces. Businesses that were unheard of only a few years ago are now major players in e-commerce, and now many of us take advantage of services that a decade ago hadn’t even been imagined – think Airbnb and Uber, for instance. For that matter, consider the growth of video animation services as well. If the product or service that you want to offer is new and innovative, you’ll benefit from the use of an explainer video to introduce your business concepts and products.

Don’t just take our word for it. An increasing number of organizations are doing video marketing or planning on expanding their utilization. And the use of video pays off, with a clear majority of businesses believing that using video animation services is an excellent return on their investment

Encourage sharing by using explainer videos

Engaging and converting customers is good. Engaging and converting, even more, customers are better, and explainer videos offer an excellent avenue to growth through sharing via social media. Viewers are happy to share videos that they find entertaining, even if the video is branded as a business. Their willingness to share an entertaining explainer video is like getting free advertising space of a popular channel – and your customers will do all the work for you!

Grow your business with explainer videos

You don’t need to spend a lot to create and deploy an explainer video. Video animation services are common and increasingly affordable, so it doesn’t even necessarily take a major investment on your part to take the plunge and see how effective they can be for your business.

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