Blog & Journal


A Brief Guide to Local SEO in 2021

Melanie Gray August 31, 2021

if you own a small business, local SEO is vital for you. According to statistics, 46% of all Google searches are dedicated to local searches. This number alerts you that if your site is not still optimized for local searches, you have missed out on numerous potential customers that could easily buy your products or services.

But do not panic! You still have a wide range of opportunities to optimize your business for local SEO. In this article, we have gathered some useful guidelines in order for you to have a firm understanding of how local search optimization can help you reach more potential customers requiring your products or services.

Local SEO(Search Engine Optimization) is the process that especially brick-and-mortar businesses can do to appear in search engine results when people in nearby areas are looking for their needs. When you appear in their search results, undeniably more traffic will flow to your site.

There are simple steps that you can take to optimize your local SEO:

  1. Register on Google My Business

Google My Business is a useful tool that can help you get recognized by Google. By registration of your business information on this platform, you prove your business authenticity and that’s what matters to Google.

Not only should you spend time and concentration on keeping information up-to-date for SEO purposes, but also you have to do all these procedures in order to make your accessibility easy for potential customers. Nowadays, finding correct information is of great importance for consumers.

To ensure you’re optimized for Google My Business, you need to do some steps:

  • Create and verify a Google My Business page
  • Use Google Posts within your account
  • Encourage your customers to share reviews online
  • Respond authentically to reviews and show your customers that you appreciate their collaboration on improving your site.

If you find it difficult to pass all these procedures, you can consult with local seo melbourne experts.

  • use your social media to promote your Google My Business

Sharing any content and post on social media seems valuable to Google. If you are active on your social media, then you have this great chance to share your Google My Business page and ask for more reviews on it.

  • ensure your business necessary information is always up-to-date

The easier search engines and customers can find you, the more traffic your site will get. Setting up your name, address, and phone number on your website is a must. You would better include it in HTML text on your site so that search engines can crawl them easily.

  • optimize online directories

There are thousands of directory websites that you can submit your business and insert your business information for free. This can help your business get known worldwide and brings credit to your business.

  • Optimize your internal linking

Internal linking is as important as an external one. It can improve your site SEO and help you place higher positions on the search results page. By making proper internal linking you help users have good navigation within your site pages and distribute authority and ranking power among all the pages.

6.    Optimize URL, title tags, headers, meta description, and content

Whenever you add a new post to your blog, that content gets indexed by Google and you have more chance to appear when users search a query. A good way to optimize your content is to include keywords in your content. As well as including that keyword in URL, title tag, meta description and …. This might help your content get recognized more easily by search engines.

  • use different location pages

If your business has more than one location or branch, create separate location pages for each. Try to write all the information related to each location including name, address, phone number, open hours, promotions, testimonials from happy customers, and …

Do not forget to avoid using duplicate content on different pages. Otherwise, you will soon encounter a Google penalty.

  • make your website mobile-friendly

According to the statistics, more than 60% of local searches are done by mobile phones. Definitely, this is a huge number and you should take it to your consideration. So, investing in making your business site mobile friendly pays off.

  • make inbound links

Inbound links with relevant and high-authority websites increase your power and credit as well. Guest posting, creating sponsored posts and scholarships, and collaborating with decent websites are different ways to make inbound links.

  1. participate in your local community

Participating in a local community is a guaranteed way to promote your social position and attract more attention to your business. Partnering with a nonprofit campaign, having volunteer activities even small ones, sponsoring an online event, and … would be good options to make a good face for your business.

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