1 Affiliate marketing for beginners
1.1 Terminology used in affiliate marketing
1.2 How can I start an affiliate marketing business?
1.3 Start from scratch
1.4 Existing businesses
1.5 Find your niche
1.6 Customer demand
1.7 How to become an affiliate marketer?
1.8 How Much Money Can You Make From Affiliate Marketing?
1.9 How to choose the best affiliate network for you
The affiliate marketing is booming, with the expectation that the sector will account for more than 6 billion euros by 2021.
More and more brands are using affiliate programs to market their products, resulting in more and more diverse opportunities for affiliates. The earning potential of affiliates is increasing, but like all business models, you need to understand the basics before embarking on the adventure.
However, now is the time for new affiliates to get started and, with a little guidance, hard work and dedication it can be a rewarding and exciting career. Read our guide to find out how you can start a successful affiliate business and take your share of the billions of dollars it generates.
What is Affiliate Marketing ?
The affiliate marketing is a method to earn money by recommending and promoting products or services of someone else. For each sale made directly from your promotions, you will receive a commission. The amount you earn depends on the commission levels set by the advertiser and the number of products you sell.
The affiliate marketing process is simple:
The potential customer lands on the publisher’s website (the affiliate)
The customer clicks on an affiliate link which takes them to a home page detailing the advertiser’s product
The customer buys a product
The publisher receives a percentage of the sale as a commission
The affiliate link on which the customer clicks has a unique code recognized as belonging to the publisher. The advertiser (the merchant whose product is promoted by the publisher) follows the code and pays accordingly.
The affiliate marketing begins with the advertiser and ends with the customer. The publisher acts as an intermediary, selling the advertiser’s product or service to the customer.
Terminology Used In Affiliate Marketing
Although there are only four parties involved in affiliate marketing , each has several different names, which can be confusing. To clarify things, here are some of the names you may come across:
Advertiser : The person or company that owns the product. Other names are: merchant, owner, vendor, brand, retailer, designer, vendor.
Publisher : The person or company that promotes and sells the advertiser’s product. Other names are: Affiliate, Distributor, and Affiliate Distributor. This could be someone who is promoting through a website / blog, email, social media or YouTube, or a large company that operates multiple websites. or different companies.
Affiliate Network : A company that acts as an intermediary between advertisers and publishers, providing a platform for publishers to sign up for affiliate programs of their choice. They can also be called affiliate markets.
Customer : The person who ultimately purchases the product. Other names include buyer, consumer, buyer, or customer.
You will also encounter other terms:
Affiliate Program : Also referred to as an Affiliate Program or Partner Referral Program . The advertiser defines the program, which the publisher then promotes.
Affiliate Tracking : The unique coding that tells the advertiser who to pay the commission to.
How do I start an affiliate marketing business ?
There are two ways to start an affiliate marketing business :
Start from nothing
Incorporate it into an existing and established business
If you are starting from scratch without having a business in place, there are a few basic steps you need to take before you get into affiliate programs . You need to choose a niche that interests you and is likely to make you money. Next, you’ll need a website or blog filled with content to help you build an audience.
Once you’ve built an audience, start researching affiliate programs that match your niche and sign up for the ones that your audience will benefit from. Create content around your programs and promote it to your followers, making sure to include the affiliate link.
If you already have an existing business, then it is mainly a question of choosing an affiliate program to promote and make known to your followers.
A website or blog is not required to run an affiliate marketing business . You can use and drive traffic to landing pages through email marketing, pay-per-click, or other forms of advertising, but a blog will help you build a relationship with your subscribers and them. will make more eager to buy from you.
Find your niche
The importance of choosing your niche (the topic or industry you want to focus on) should not be underestimated. It is one of the most important decisions to make, but it can also be the most difficult. When making a decision, consider the following:
What do you know about the subject?
What areas are you passionate about?
Are other people also interested?
Is that still on ? (i.e. it is not an overnight miracle)
Are there any affiliate programs for this topic?
Does the niche have a good track record of selling products / services ?
Is it profitable?
To answer these questions you will need to do extensive research rather than relying on your gut feelings.
A topic that interests you is always a good place to start, as you are more likely to be able to write content week after week. However, just because it fascinates you doesn’t mean that others are so interested in it.
Demand from potential buyers is the most important aspect, and you can’t rely on guesswork to assess it. You must have some ideas about the type of niche you want to develop, but how do you know if there is demand from potential buyers? By following a few steps, you can find out if it is worth continuing.
Check out the search volume. You can do this by using Google keyword research or similar software to get an idea of how many people are searching for your niche.
Look for products for sale in the niche. If there are a lot of products, that’s a good sign.
Look for affiliate programs . If there are a lot of them, it not only shows that it is a popular and high demand niche, but also that there will be a lot of products and services to offer for sale. When you join a network, you can also get additional product information regarding sales to date and the number of affiliates who are selling each product.
Use the search term “[your niche] + affiliate program.” This will give you all the results for companies in your niche that have affiliate programs .
Check out other websites and blogs in your niche, as well as social media pages . Is there a lot of online activity such as comments, actions, a large audience?
Do a purchase view search to see how many products there are in Google’s shopping feed.
The positive results of this research demonstrate healthy demand for products in your chosen niche, with many affiliate programs for you to choose from. All of this indicates that you can make money as an affiliate in your preferred niche.
Once you’ve chosen your niche, it’s time to become an affiliate marketer.