Trying to grow in a crowded market is not easy.
Gone are the days of building websites and sitting back and calculating profits. Now, the new tech kids on the block are using new strategies to connect with their audiences.
If you continue to use traditional technologies that cannot differentiate you from your competitors, you will quickly become yesterday’s brand.
In order to stand out in a crowded market by selling similar products with similar features and solutions, you must create a compelling story, which shows your customers that you really care and can solve their problems. This is what Tradekey.com does.
Some brands already know this; that’s why they are doing well, no matter how crowded their market is.
You can – here is how.
1. Know your target market’s pain points
Know this; Consumers don’t care about you, your product, your brand, your profit margin, what you sell, or how you sell it. They only care about how your product works to make their lives better.
They want to know why they should buy your product.
You tell them by finding their pain.
My clients suffer from insomnia due to low light.
Do I focus my marketing strategy on the cause or the cure?
It is not.
I focus on their pain by connecting the pain they say in the immediate and future events related to sleep deprivation.
Some of them are:
- Chronic fatigue
- High blood pressure
- Diabetes mellitus,
- Heart attack, heart attack or stroke.
- Weight / appearance
- Preventive damages
These are major pain points that no one wants. When I sell my business as one that stops exactly these problems from happening, because I do research and create products that eliminate the problem, I speak their language; I go to them because it is about them. I am their solution.
- To find the pain points of your audience, answer these questions: Why do they want or need your product?
- What is the reason?
- Why did they suffer because of this?
2. Invest in your identity
When doing research, have you read that you need to find your POD (point of difference)? Maybe your USP (unique selling proposition) or even your UPB (unique benefit)?
I’ll let you in on a little secret; it is a professional method for the same.
Stand out from the crowd.
We can use these three to explain market differences. That’s the challenge you face in today’s crowded market.
Now that you know, let me show you how to find your marketing differentiation and make it work for your brand.
3. Use understanding to your advantage
Another powerful strategy for gaining attention in a crowded market is awareness.
As a matter of fact, consumers do not trust opaque brands. Now, it’s important to be an open book that lets people understand how your business works, especially where you stand.
According to the Huffington Post, “94% of millennials want to change the world through their work.” They want that brand to feel that way. Top 10 B2B websites in the world make sure to give this point a better hit.
According to a recent study by Accenture Strategy – “66% of consumers indicate transparency as one of the best qualities in a brand”.
You can specify different things, such as:
- How to treat your employees
- Where is the source material
- If you donate a percentage of your profits to a charity or community organization
- Should you use eco-friendly products?
But what if you don’t support the cause?
First, don’t be hypocritical; if you choose to support a cause and use it to promote your business, be honest. Well, that being said, find out what causes you to make an emotional connection with your customers.
This is an opportunity to show your personality and that you care about their needs. Customers love it, so don’t kill it.
Also speaking on social issues:
If you support a popular cause, let customers know. Add it to your website, social media platforms and merchandise.
4. Encourage customers
Referral marketing, sometimes called “word of mouth” marketing, is one of the most powerful tools for brands to promote their products or services. This is a way not to sell products and services. Of course, you don’t have to sell your product – your customers can!
You can use different referral methods to get people talking about your brand with their friends and family. You can use the classic to refer to the friend plan. Offer rewards in the form of coupons and discounts if customers share photos of themselves using your products or services on their social profiles. Or if they leave comments about you on their profile.
Customer testimonials (if done right) can help you create buzz about your brand and stand out from the crowd.