Blog & Journal


The Beginner’s Guide to Technical SEO

aryanmehraa October 19, 2022

Search engine optimization (SEO) is one of the most important factors in any business owner’s mind when planning an online marketing strategy. The higher your website ranks in search results, the more traffic you’ll get, and that means more potential customers in your sales funnel and more revenue in your bank account!

Unfortunately, technical SEO can be confusing to newbies and small business owners, as it encompasses various technologies, processes and industry knowledge that not everyone has at hand. To help you get started with technical SEO, we’ve put together this guide on everything you need to know about the subject.

Why Is Technical SEO Important?

SEO and inbound marketing are all the rage. Why? Simply because it’s a proven and effective way of reaching new customers, retaining existing ones, and building trust with your target market. It takes a lot of work, but the benefits are worth it. But what is SEO? How does it work? And why should you care about technical SEO? If you’re considering taking your business online, read on to learn more about the basics of technical SEO.

What Is Technical SEO?

The term ‘technical SEO’ is used interchangeably to refer both to search engine optimization and web design. The goal of technical SEO, broadly speaking, is to ensure that a website’s code (HTML) renders well on various devices like desktops, tablets or mobile phones and that the website displays properly across different browsers like Chrome or Safari. So basically, if your site looks good everywhere then you’ve got this part down pat! However there’s more.

Know What You Are Trying To Achieve:

Prisma Solution provide in-depth guides, tutorials, and insider information to help you take control of your online presence. You’ll find all the latest updates on search engine algorithms, trends in the industry, and new developments that are impacting your business.

As discussed above, one goal of technical SEO is for websites’ content to render well across different browsers and devices. There’s also an emphasis on loading times-you want your site to load quickly so visitors will be more likely to stay and browse.

Users also prefer sites that load fast; they’re less likely to stick around if they have to wait too long. Websites should be responsive-meaning they automatically adjust based on screen size without sacrificing the layout so users can get the best possible experience no matter which device they use.

And lastly, websites should be lightweight in terms of data consumption so people can visit even when their internet connection is slow or non-existent, as long as their device has access to wifi or cellular data networks. In short, technical SEO is about creating an accessible website that loads quickly and functions effectively regardless of what type of device you use to view it on.

Final Thoughts

Many bloggers and website owners have no idea how their sites rank in the search engines, let alone what they can do to improve it. Lucky for you, our blog has a post that discusses all the information you need on technical SEO. If you’re unfamiliar with what this means, read our blog post at Prisma Solution. Once you learn more about the different factors that come into play when optimizing your site, you’ll be well on your way to boosting your search engine rankings!

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