With more than one billion users on Instagram and growing, the platform has proven to be an effective marketing tool for businesses seeking to expand their customer base. Achieving this will not be easy, but increasing your existing Instagram following by 200% could significantly boost your business. Not only does increasing your Instagram followers increase your reach, but it can also seriously impact your business.
Although Instagram isn’t as popular as its 1.4 billion active users on Facebook, it has more engagement than Facebook. According to a Research study, the engagement rate of brands on Instagram is 58x greater than on Facebook.
All of these are fantastic, but what do I do about this?
Thank you for asking!
In this article, I’ll share ways to increase your followers on Instagram organically without the need to purchase these followers.
Let dive in…
Craft a social content marketing strategy
Social content strategies are a strategy that helps you concentrate on the most critical aspects that will increase the number of Instagram followers while making it simpler to monitor your results. This is the first thing you do regardless of which social media channel or project you’re working on. By implementing a content marketing plan, it is possible to manage your team’s workflow with no trouble and help you manage your content. Beyond a schedule, find out who your brand is.
What are you planning to accomplish?
What you are aiming to accomplish does not necessarily mean you will increase your Instagram followers, but rather what you intend to accomplish by interacting with your Instagram followers. Are your objectives to improve sales or service sales or the number of email subscribers? This will help you determine who is the ideal person to focus on.
Know your target audience
When you design your social media marketing strategy, you must also know what demographics are prevalent among your intended people. Are they home-based moms, students, or entrepreneurs? After you’ve created an example of audience personas, you’ll be able to get a better idea of the kind of content that resonates more with your intended viewers and results in the appropriate type of followers adhering to you.
Taking into account the planning of your posts is likewise significant. This will allow you to get maximum engagement. For more information, please read our guide on the most effective times to share on Instagram.
Make a fantastic bio and profile
Your Instagram profile and bio show your followers what you’re about and how professional you appear. If you have a terrible bio, it could damage your credibility. Your bio and profile are the foundation of your online image, which is why major companies such as Facebook and Twitter never stop developing their design. Before you attempt to attract new followers, you must examine the quality of your Instagram profile. Make sure your profile and bio reflect your brand as you would like them to. It must be able to convey to your readers what your company’s mission is.
Connect your social media accounts
Are you able to establish a strong profile on social media platforms? Do you already have a significant number of Facebook followers? If you have, inform your other followers regarding your Instagram account, and include the Instagram hyperlink in your bio and profile of other sites. You’ll see an easy and quick increase in your Instagram followers using this way. This is a fantastic method to use other social media platforms for your growth.
Promoting your content across multiple platforms and using the hashtags that you have created
Continuously updating your social media accounts is already a hassle, and adding another Social media site to the list could make it harder. To simplify managing these accounts, cross-promoting your content across all your social media platforms, and you can use the same strategy for your brand-name hashtags. The best method to accomplish this is to adapt your content for other social media channels. Infographics are best for Instagram, but you can also make them work on Facebook and short phrases for Twitter. This is what content repurposing is about. It’s the same content in various formats. It is also interesting that you can create videos on the content and upload them to YouTube. Essentially, you’re making identical storylines for your brand across all your channels.
Run a contest or do giveaways
This fantastic method boosts your Instagram followers in a few days. Running an event or an offer doesn’t necessarily mean leaving you with no money. However, you’ll have to offer a prize that can appeal to the type of people who want to follow you. Remember the audience personas you’ve used in the past? You’ll have to offer something valuable to the ideal person to follow, and they will offer them the opportunity to gain their following.
Comment on an ongoing conversation on Instagram and invite others into the conversation. It doesn’t have to be in your area of expertise, and you could join in general conversations such as politics, celebrity gist, and so on, Constant posting of your thoughts to popular conversations will get you in front of the world and boost the reach of your posts. Make sure to use popular hashtags in your posts to increase the number of views.
Collaboration with other influencers
Growing your followers is more effective when you partner with other social media influencers within your area of expertise. Research the most influential people within your area and develop spreadsheets for their information. Monitoring the influencers within your field is a good way to begin working with them. Engage with influencers regularly by leaving valuable comments and tagging other influencers.
This will place you noticed by influential people, but it doesn’t mean they’ll contact you. You’ll typically have to make the initial step, contact the influencers you know, and offer a solution that will benefit both sides.
Handling the collaboration manually is sometimes difficult, but you can consider the use of software for collaboration as well as tools to help create and manage the collaborations.
Create consistent content
How often do you update your profile each day? If you’re not regularly updating the content on your Instagram profile with photos isn’t making a difference either. This applies to every marketing channel. You need to keep track of and be deliberate regarding your Instagram content. Create unique infographics and photos that will encourage users to post a message and tag their friends.
Create a schedule for your content
We all know that posting your daily content manually isn’t an easy task when you do not have the whole of the day accessible. This could be why the most efficient strategy is to schedule some time to write lots of posts for your Instagram and then prepare it with an app for social media or a marketing plan to organize the content you want to post in advance. There are platforms specifically designed to assist in the marketing of Instagram and scheduling. Just in the event of setting aside some time to organize, create the content, and then schedule it to your posts for the entire week, fortnight, or for a whole month. The job is accomplished!