Search Engine Optimization (SEO) is the method of optimizing your website to rank in Google Search Engine. There are two types of Google search terms where your website ranked, one is “Organic Search Term and the second is Paid Search Term”. Differences between the organic and paid search terms in the image below:
Organic and Paid Rankings on Google are determined by algorithms that consider different qualities and measurements considered by Google to be important – These are your Ranking Factors in Google. So today, we’re going to share a different approach. Rather than a 100+ ranking factor, we’ll talk about only the top 10 ranking factors.
Top 10 Ranking Factors
Quality Content in Website plays an important role in SEO Success. To rank your website in Google, you need to update your website with original & quality content. Always use only fresh and easy-to-understand content, don’t use duplicate content otherwise google may penalize your website. Content should be broken into shorter paragraphs with H1, H2, H3, H4 Subheadings. This is the main ranking factor of any theme of the website.
Only quality content is not enough for the website. It also needs to optimize your website for Google Search Engines. How do you do that? You can start with the basis On-page Checklist:
Choose one main keyword for the page and four related keywords
Include the main keyword in your page URL
Add primary keyword in Title Tag, Meta Description, and H1, H2, H3 subheadings
Content should be original & high quality and written for an 8th to 12th-grade reading level.
Include internal linking in web pages
Include at least 1-2 images on web pages
This checklist helps to rank your website in Google Search Engine
After Content & On-page SEO, Backlinks are the most important for website ranking. If you can get quality backlinks from high-authority websites, you can boost your ranking on Google. That’s because of these high authority websites links, you’re sending a signal to Google that your content is genuine and trustworthy.
Website page speed plays a major role in SEO Ranking Factors. If your website loading speed is fast, your website gets the best user experience. Google always improves user’s experience of the web, and a fast-loading website will do that.
Mobile optimized website is another major SEO ranking factor. Mobile users increasing day by day, if your website is mobile-friendly, then you may increase your website user’s experience. To make your website mobile-friendly, you can contact any website design company.
The next SEO ranking factor is Website security. This is the place where you need to guarantee your webpage is currently on HTTPS, as it scrambles the information between your site and your user’s browser.
Google Confirmed in 2014 that HTTPS is now an SEO ranking signal. So if your website doesn’t have an HTTPS certificate, then now would be the right time to update your website with an SSL certificate.
The major and next SEO ranking factor is Domain authority. You need to work on your website domain authority and the domain authority depends on high-quality backlinks
User experience it’s really important in the SEO ranking factor. Now Google monitors user experience in real-time and uses that information to rank your website.
There are mainly three user factors:
Schema Markup is the best SEO ranking factor. It gives users more details including product ratings and images which increases CTRs. A high click-through rate will help to improve your website ranking.
Optimized image in website a good ranking signal.
Remembering these all SEO ranking factors and applying them across your website will help to rank your site in Google Search Results.
If you are looking for backlinks, please check given below the list: