Webinars have become an indispensable part of our lives, and rightfully so. Though most of the organizers have conquered the art of hosting perfect webinars, there are still a few who need to learn the same. We know there are a plethora of articles and blogs that have already talked about the things you should do to host a successful webinar. However, do we know what we are not supposed to do in order to host a successful webinar?
Well, don’t worry; in this blog, we will talk about the top things you should avoid making while you are planning and hosting a webinar.
Not Having A Clear Subject:
The first thing that should be avoided in all cases is not having a clear subject. When it comes to planning a webinar, the first thing that the organizers should plan is a definitive subject they want to host the webinar. This clarity of having a subject will come when you will have clarity about your target audience. Also, be clear about the objectives you want to achieve from the webinar. Sit back and analyze what you want to achieve with your webinar. What are your goals? And, what do you think will interest your target audience? You need to have a definitive answer, and the rest will unfold itself with time. Having certainty will make it easier for you to plan and organize other elements of your webinar.
Absence of Two-Way Communication:
One of the major reasons a few people are still a bit skeptical about attending online events is that they feel online events lack human interaction. They feel the absence of human touch in online events. And here, the biggest mistake you can make is choosing a webinar platform that doesn’t provide users with any interactivity and communication tools. Make adequate use of the technology and use audience engagement tools to communicate and interact with your audience. It won’t only make your audience feel included, but they will enjoy the event more. You can use live polls to know their opinion during the webinar. Also, you can leverage tools such as audio and video chats to enable attendees to connect with each other.
Not Sticking to The Time:
One thing you need to understand whenever you are planning a webinar is that your attendees’ time is as valuable as yours. Hence, you should always respect and value their time. One of the most prominent mistakes that organizers tend to make is not sticking to the event timeline and schedule. However, it is very important to do so. Not sticking to the event’s timeline might lead to an increase in the attendees’ dropout rates. Though a difference of a few minutes is acceptable. However, try to cover the gap between the announced time and time you are taking to finish the webinar.
What happens when you don’t stick to your schedule is the attendees’ dropout during the webinars. It might lead to them missing out on the last and some of the most important segments of the webinar. Hence, to avoid things like this, always stick to the timeline you have shared with your attendees beforehand. Also, try to cover the entire webinar in the pre-scheduled time.
Not Preparing Enough:
When they say that preparation is the key to success, they say it right. One of the biggest mistakes that one can commit while planning and hosting a webinar is not preparing enough before the webinar. Hosting the webinar without preparing enough is as risky as entering the battleground without proper armor. It has been seen numerous times that the organizers are either left with no time to go for the final round of preparation. Not only this, a few of the organizers tend to be so overconfident about the strategies. It leads them to overlook the importance of going through the final rounds of preparation. However, things might take a very bad turn in both cases. It is important to always go through the final rounds of checks. Also, make sure that everything is in place before going live in front of the audience.
Not Promoting the Webinar Enough:
If you are in the marketing business for quite some time, you must already be aware of the importance of promotions. Well, if you are not, then you need to know that a significant portion of the webinar’s success depends on a few factors. These factors include the promotion and marketing of the webinar. As an organizer, you need to take extra effort and measures to ensure that maximum people know about your upcoming webinar. Hence, leverage promotion techniques and methods to spread the word about your webinar. There are several techniques that you can use for the same. For example, you can use social media marketing, email marketing, traditional media, and other techniques that would help you market your webinar easily and effectively.
As we said, there are several people, blogs, and articles that would tell you about things and practices one is supposed to do while planning a webinar. But we believe more than that it is important to have an idea about the things you are not supposed to do. However, we believe that the latter part holds more importance. We hope this blog has helped you know more about those points in detail. Hence, while you are planning your webinar, make sure you take extra care of these points. It will help you deliver experiences that are more efficient, noteworthy, and unforgettable.